Hi, I’m Jennie!
So many women I work with are afraid of data until they get to know and understand what all the numbers mean!
For more than 15 years I’ve worked with data in the corporate world: health insurance, market research, and clinical data management for pharmaceutical studies.
And now I help faith-based women create profitable social media posts and ads so they can build and scale their biz. It doesn’t have to be scary, your data gives us a snapshot into the health of your business.
I’ll take the frustration out of social media and Facebook ads.
With a degree in community health/public health I’ve been blessed to work on analytics in an HMO clarifying chronic disease definitions and defining action steps. In pharmaceutical research we designed data capture tools and worked to define the data parameters. Once the data came in we reviewed clinical and lab data that would show any adverse reactions, even before our patients showed symptoms.
The data behind clinical data management and social media management are the same.
#Truth. Data skills are transferable so whether I’m digging into healthcare data or financials for Facebook ads, I’m trained to look for nuances, find the outliers, and lay out a course of action.
By exploring the numbers behind my clients’ social media pages I can see exactly what works and what doesn’t. When we know what the numbers say we can see the bigger picture.
Let’s create a custom action plan to grow your business, target your perfect client, lower lead costs, increase the quality of your leads, and make your marketing more effective.
With over 15 years of experience in research, data, and data analytics, I can help you harness the power of data and apply data analytics that will help your business blossom.
My Walk with Faith
My daughters and I have faced highs and lows and it wasn’t for my church family, my family, and my friends who are all deeply rooted in the Christian faith, I’d be in a much different place.
Several years ago, I began having some health issues but chose to undergo a complicated procedure to alleviate pain and pressure, along with other physical symptoms. Decompression for Chiari and an occiput-C2 fusion has literally given me a new life.
Supporting Christian women in their businesses lets me give back to the community that has helped my family through so much, and gives me an opportunity to work with women who share my values. I pray that together we can move forward in a way that honors God, our families, and ourselves.
My Heart for Nonprofits
My husband and I are parents to 2 daughters, both preemies (born at 24 and 25 weeks); my youngest child has already gone through more than 100 surgeries, so we strongly support and give back to our local children’s hospital. We are also so grateful to The Make-A-Wish Foundation which granted us a trip of a lifetime to Paris, where we were awestruck to visit a 14th century cathedral that’s still in use. (We stumbled upon this looking for a pastry shop!) Supporting and working with nonprofits is part of my heart because there are so many that are deeply intertwined with our personal journey.
Data analytics + social media have changed the way we think about and grow our businesses. If you aren’t yet harnessing the power of data analytics and social media, your competitors probably are, and they’ll serve your dream clients even better.
I know all the tech stuff seems scary, so if you’re tired of trying to figure it all out on your own, let me help.
Let’s chat and let me show you how to harness the power of data for your business.